I was given the opportunity to take over this project immediately after the logo’s approval with the full support of a team ready to break the rules. Our eyes were set on creating a unique & edgy look for this up-and-coming cannabis company.

Taking notes from the client in its color palette, a simple yet striking red, white and black made its appearance throughout the identity.

Aiming for an inviting, playful yet refined, edgy, and hip look, we pushed every aspect of the brand.

Inviting their audience to RIP their heart out with a unique unboxing experience. Coating photos with a red/orange hue similar to the light cast when sparking up. Applying the logo to every corner of the box to be loud amongst the crowd.