I’ll be the first to admit, when they first came across my desk I was unfamiliar with the beauty industry standards when it came to marketing, nonetheless I dove right in.

Through vigorous competitive research and newfound excitement, I was inspired to learn more about product photography and bring new life to Dazzle Dry’s style.

Concepting new social campaigns started with gathering various inspiration and presenting to the client based on information they provided regarding the sale.

After choosing a specific style, the team and I went ahead and put together styled shoots that supported the concept while focusing on what separates Dazzle Dry from other nail lacquer products. After I finished shooting, next came sifting through all photos, picking selects, refining those with the team through contact sheets, and editing them to the desired effect.

Once those were approved by the client, I’d create the ad sets utilizing our new photography and designing around the product to achieve the desired look.