I joined Major Brand House’s team to take over the majority of the CROCS account. The goal in doing so was to effectively adopt their brand aesthetic for their mainline campaigns along with tertiary outlets like Journeys.

Depending on the ask, my process included sifting through brand approved photography, copy, and the like to create consistent creative that performed.

On rare occasion, I was able to flex my skillset to explore new visual avenues for the brand while staying in line with their goals.